Marketing service Essay Example | Topics and Well Written Essays - 2500 words

Marketing service - Essay Example Attempts need to be made by the companies to bridge the gap. Table of Contents Executive Summary 2 Introduction 4 Service Encounter 1 5 Service Encounter 2 7 Service Encounter 3 9 Service Encounter 4 11 Service Encounter 5 13 Conclusion 15 References 16 Appendices 18 Introduction Services are the economic activities rendered by one party to another party. The heart of service is considered to be the encounter taking place between the server as well as the customer. It is during this phase when the emotions tend to come into contact with the economics in real time and hence people evaluate the quality of service (Chase & Dasu, 2012). The chief objective of the report is to evaluate the service encounters from one’s perspective as a customer and hence to analyze the recorded situations by making use of the relevant theories and concepts. Service Encounter 1 While having a Digital Subscriber Line (DSL) internet connection with Dodo Company in the year 2012 with a contract of two years, I found that the company disconnected my internet within a month of the contract. I tried to fix the problem with the company and despite several attempts made by the company to resolve the issues faced by me, it was not capable of coming out with a feasible solution. Hence, I experienced a negative service encounter with the company. ... It can be mentioned that the disconfirmation of expectations paradigm has been considered as most accepted model that can be successfully applied for examining the issues related to consumer satisfaction/ dissatisfaction (Fisk & Young, 1985). Customer experiences with the product causing negative emotions can lead to substantial damages to the companies in relation to their reputation as well as their association to their customers. When a customer experiences a negative service encounter, the result of such experience is generally anger or frustration which has been the case with me in relation to Dodo Company. Although the company realized the problems that I have been facing with the services and tried to fix it up however, it had not been meeting up to the expectations (McGrawHill, 2012). One of the underlying facts related to services is that satisfaction tends to have an impact on usage continuance intentions. A customer is most likely to continue using a product only if he/she is satisfied with the product or service. It can be observed that since the service rendered by the company was not up to my expectation, I planned to discontinue using the services of the company. Hence, such circumstances reveal the fact that the companies must make all the attempts to satisfy the customers so that they do not stop consuming the services. Discontinuation might lead to several damages to the company in the form of decline in revenues and retardation of the brand image as well. Dodo needs to ensure that they do not breach the contract that they make with the customers and try to fix all the problems within the stipulated time (Miao, 2008). Service Encounter 2 While visiting McDonald’s, I ordered for a coffee and banana bread

Testifying as a Law Enforcement Professional Research Paper

Testifying as a Law Enforcement Professional - Research Paper Example The testimony of any investigator or professional should be confined to the scope of expertise of that person as demonstrated by experience, training and education. The extent of the experience, training and education needed to testify is determined by the legal authority in which the professional witness is testifying. It is also permissible for an investigator and professional to render an expert opinion (Kleinig and Zhang, 1993, p. 19). A testimony serves to prove a point or element of the case against a defendant. A professional witness or law enforcement officer should never underestimate their role in establishing a defendant’s guilt. Establishing a defendant’s guilt is based upon the strength and totality of the evidence presented. If the evidence is not convincing, then a jury or judge must acquit the defendant, but if powerful pieces of evidence are present, then it can lead to conviction of the defendant. Only witnesses having firsthand knowledge of the import ant facts of a case are allowed to testify at a trial. However, their testimony is restricted to their personal knowledge. This is what they personally know about the victim or defendant. Thus, a person who witnesses an accident and the first law enforcement officers to be at the scene have personal knowledge of the occurrence leading to the case and are likely to be summoned to testify about what they witnessed. A professional witness, on the other hand, gives a professional opinion on a case. Professional witnesses are involved in a case when technical, specialized or scientific knowledge is required to establish a fact that is controversial. A witness may be qualified as an expert by education, training, skill, experience, or knowledge. The witness may, therefore, testify basing his or her on the evidence he or she gathers (Kleinig and Zhang, 1993, p. 25). A law enforcement officer has a responsibility as a professional witness. The law enforcement officer has a crucial role in t he successful conviction of a criminal. Therefore, the officer must determine whether the evidence established is sufficient enough to proceed with a trial. It is the duty of the officer to make sure all relevant and appropriate evidence comes to light. The enforcement officer must fully record all visual, sensory and verbal observation, know what to listen and look for and be motivated to apply their skills and knowledge to aid him or her in succeeding in the trial. It is fundamental for a law enforcement officer to prepare as a professional witness before trial. The officer should recognize relevant and significant evidence and document it in field notes. The notes should be compiled, and a complete and accurate report should be written. Prior to the testimony, the officer should review the case file, mentally organizing the facts of the offense and evidence supporting it. The officer should also organize clearly and convincingly the testimony to be presented to the jury. Once the officer is notified of the trial date, the officer should review all reports and records. He should also compare notes with other officers, revisit the scene if required, discuss with the prosecutor the details of the testimony and the case, and make sure copies of all required documents by law in his or her jurisdiction have been given to the prosecutor (Kleinig and Zhang, 1993, p. 59). A law enforcement officer should dress professionally and neatly. Uniformed officers are preferred to wear their uniform. One should wear pants and a jacket if he or she is on civilian clothes. Flashlights, sunglasses and other cumbersome equipment should not be taken into the courtroom, unless they are needed for demonstration (Kleinig and Zhan